You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract What 'A La Carte' TV Would Mean For Advertisers Only 20 Networks May Survive in an A La Carte World, Drastically Reducing Advertisers' Options for Reach By Jeanine Poggi, Published on September 25, 2013 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.