You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Cross-Channel Marketers: You Probably Should Be Fired Sponsored Post: Delivering the Right Message to the Right Audience at the Right Time By Scott Howe, President and CEO, Acxiom, Published on September 25, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.