You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract 10 Brands That Made Music Part of Their Marketing DNA Converse, Amex, Red Bull, Philips and Others Collaborate With Artists in Innovative Ways By Ann-Christine Diaz and Shareen Pathak, Published on September 30, 2013 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.