You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Fast-Rising E-Commerce Could Jolt Package-Goods Giants Bernstein Report Finds Niche Brands Gobble 'Shelf' Space Once Owned by Leaders By Jack Neff, Published on September 26, 2013 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.