You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Real-Time Marketing Is Nothing but a Predatory Weed It's Suffocating the Social Promise of Online Communities By Mike Proulx, Published on October 03, 2013 11 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.