You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Goodbye, Wine Snobs: How E. & J. Gallo Winery Courts Millennials Wine Over Ice? Younger Consumers Not Tied to Drinking Traditions By E.J. Schultz, Published on October 09, 2013 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.