You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Truvia Takes Aim at Rival Sugar Substitutes With Wellness Push As Consumers Sour on Artificial Sweeteners, Stevia Product Pitches Wellness By Natalie Zmuda, Published on October 08, 2013 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.