You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Twitter's Overlooked Data Business Could Grow As Retailers Mine Chatter It Won't Challenge Advertising, But More Businesses Will Rely On It By Kate Kaye, Published on October 04, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.