You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Xbox One's Data Treasure Trove Could Reshape Marketing Marketers Envision Unprecedented Access to TV Engagement; Microsoft Says It Has No Plans to Target Ads Based On Kinect Data By Jack Neff, Published on October 05, 2013 9 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.