You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How Tony Pace Got On 'Project Runway' Subway CMO Talks Product Integrations And How He Nearly Missed Getting 70 Million Ad Impressions By Judann Pollack, Published on October 05, 2013 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.