You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract J.C. Penney Scuttles Logo Introduced by Former CEO Return to Classic Look Latest Step In Unraveling Johnson's Changes By Natalie Zmuda, Published on October 09, 2013 27 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.