You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Like It or Not, Companies Can't Buy Their Way to Success If You're Not Doing Well In Your Own Category, What Makes You Think Adding Another Will Help? By Al Ries, Published on October 11, 2013 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.