You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Airbnb Preps World Cup Push as it Aims to Become Household Name Chief Marketer Says She Uses Service on Business Trips but Hasn't Played Host Yet By Cotton Delo, Published on October 16, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.