You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Starbucks Concocts Plans for Fizzy Drinks; Is Sodastream in Its Sights? Coffee Giant Begins Agency Outreach on Fizzio; Trademark Filing Indicates It Could Apply to In-store Beverages or At-home Carbonation Machines By Maureen Morrison, Published on October 14, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.