You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract DSPs Reap Rewards As Google and Facebook Brawl Over FBX Social Network's Decision to Bar Search Giant From Ad Exchange Has Let Small Players Boost Revenue, Expand Client Relationships By Alex Kantrowitz, Published on October 14, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.