You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Health Ad Hits Coke: 'Happiness Doesn't Come in a Red Can. Obesity Does' Ad Shows Street Team Convincing Consumers to Swap Coke for Healthier Beverages By Natalie Zmuda, Published on October 21, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.