You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Microsoft Taps 'Super Bowl King' Bryan Buckley For First Xbox One Ads Appropriately, the TV spot will air during Sunday Night Football By Malika Toure, Published on October 25, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.