You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Former Starbucks Exec Pushes Kohl's Forward in Digital, Social Space Michelle Gass Plans to Roll Out 'an Evolved Playbook' By Natalie Zmuda, Published on October 25, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.