You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How Western Brands Are Tapping Into China's Crazy-Big E-commerce Holiday Microsoft, Clarins, Gap Take Part in 'Singles Day' -- Nov. 11 -- That Eclipses Cyber Monday By Ad Age Staff, Published on November 04, 2013 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.