You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Under Review: Is Super Bowl Worth $4 Million? Top Advertisers Share Playbooks on How They Decide to Take the Field -- or Pass -- on Big Game By E.J. Schultz, Published on November 04, 2013 5 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.