You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Fixing Ad Repetition: Let's Split the Stream to Heavy and Light TV Viewers Pricing and Impact Are Stymied When Too Many Viewers See the Same Ads Too Often By Robert Norcross, Published on November 05, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.