You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Check Out the First Tweets Ever Sent By Nike, ESPN, Xbox, Coke and More A Critical Mass of Brands Took to Twitter In 2009 By Cotton Delo, Published on November 07, 2013 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.