You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract 'Why We're Buying GetGlue': A Q&A With i.TV CEO Brad Pelo Spoiler Alert: He's Not Necessarily in Love with GetGlue's Sticker Program By Simon Dumenco, Published on November 06, 2013 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.