You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract L'Oreal USA Moves Digital Media to Digitas Beauty Giant Cites Analytics Savvy, Relationship with Google Among Factors By Jack Neff and Alexandra Bruell, Published on November 06, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.