You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Samsung Pits Soccer Star Messi Against Aliens in Battle for Earth First in Series of Ads for Galaxy Products Anoints Team Captain By Michael McCarthy, Published on November 11, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.