You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Colorado's 'Brosurance' Effort Goes Far on $5,000 Budget Effort Attempts to Speak Language of Younger Generation By Sonya Chudgar, Published on November 13, 2013 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.