You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract TV Fears 'Race to the Bottom' With Real-Time Bidding Getting Nets, Who Fear Losing Control Over Value of Their Ad Inventory, To Offer Premium Conent Is Big Challenge By Jeanine Poggi, Published on November 18, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.