You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

Media Agencies Must Embrace Tech (or They'll Die Trying to Avoid It)

Upfront Deals Made Months in Advance Need to Yield to Real-Time Adjusting

By Richard Spalding, Published on November 20, 2013 3

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.