You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Poll: Majority of CMOs Look to Buy Programmatic Ads Directly, Bypassing Agencies 15% Are Already Working With DSPs to Buy Digital Ads By Alex Kantrowitz, Published on November 20, 2013 7 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.