You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Edelman Creeps into Paid Media with Appointment of Vivaki's Chris Paul Will Formalize and Grow the PR Shop's Buying Capabilities By Alexandra Bruell, Published on November 20, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.