You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract NBA Pairs Up With Diageo; Crown and Ciroc Get Major Play Sean 'Diddy' Combs and His Vodka Become 'Toast of the NBA' By Michael McCarthy, Published on November 20, 2013 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.