x
Advertisement
Scroll to Continue

You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

Inside a Data-Driven TV Ad Buy

Study Claims Set Top Box Data Trumps the Human Touch

By Kate Kaye, Published on November 26, 2013 3

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.