You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract This Black Friday, Repair, Don't Buy, Says Patagonia Short Film 'Worn Wear' Campaign Also Introduces New Repair Program with iFixIt , Published on November 25, 2013 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.