You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How Bundled-Up Winter Olympians Can Try to Match Summer Games' Star Power Cold-Season Athletes Face High Hurdles, but If They're Resourceful, Endorsements Await By Darcy Bouzeos, Published on November 27, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.