You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Competition From Everywhere Has Hasbro, Mattel in Toyland Showdown The Giants of the Industry Are Creeping Onto Each Other's Turfs By Shareen Pathak, Published on December 02, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.