You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How Media Agencies Can Stay Relevant in a Programmatic Age (Despite CMOs' Plans) Offer a Holistic View That Puts All Marketing Options in the Best Context By Sean Cunningham, Published on December 03, 2013 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.