You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract NBC's Favorite Thing: The Big Ratings It Just Got for 'The Sound of Music Live' Live Broadcast Pulls a Whopping 18.5 Million Viewers By Jeanine Poggi, Published on December 06, 2013 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.