You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract A Wedding in Aisle 3? Why Ikea Encourages Chinese to Make Its Stores Their Own Swedish Retailer Aims to Tap Into Local Optimism and Create an Emotional Connection By Ad Age Staff, Published on December 10, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.