You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why There Are So Many Jewelry Ads on NFL Football Jared, Kay Target Female Viewers, But Also Look to Hook Men About to Pop the Question By Beth Snyder Bulik, Published on December 09, 2013 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.