You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Reports of the Cookie's Death Are Greatly Exaggerated -- and That's Good The Real Issue Is Whether Corporate Giants Will Control Them By Joshua Koran, Published on December 12, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.