You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Creating Big Buzz Through New Modes Of Storytelling Sponsor Post: 5 Key Insights From Syfy's 'Defiance' and 'Sharknado' By Michael Engleman, EVP Marketing, Digital and Global Brand Strategy, Syfy & Chiller, Published on December 12, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.