You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract ROI Miss: Gun-Control Groups Outspent Opponents 7 to 1 on TV In Battle Over Gun Regulation, Lobbying Beats Advertising By Ana Radelat, Published on December 12, 2013 5 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.