You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract The Ultimate Guide to the ROI of Content Marketing Sponsor Post: Moving Prospects Through Your Sales Funnel. By Kendall Thornton, Newscred, Published on December 17, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.