You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Spotify's New Free Mobile Service Signals the Fate of the Music Industry It's No Longer Selling its Own Product, but Is a Feature in Other Services By James McQuivey, Published on December 12, 2013 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.