You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Can 'eBay Now' Really Hope to Compete with Amazon Prime Air Bakery? Some Day Soon Pie Delivered Directly to Your Mouth in Minutes May Not Be Such a Pie-in-the-Sky Idea By Simon Dumenco, Published on December 16, 2013 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.