You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract 'Hobbit' Fans Offered $40 Super Ticket Packages (Popcorn Is Extra) 'Super Tickets' Include Digital Version of First Movie and Promise of the Second , Published on December 13, 2013 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.