You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Do Brands Need a Chinese-Language Address on Web? Most of the Market's URLs Are in Roman Characters, But Change Is Afoot -- and Marketers Are Weighing Pros and Cons By Ad Age Staff, Published on December 16, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.