You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Mobile Myth-Busters: 5 Common Myths About Marketing on Mobile Devices These Myths About Necessary Strategies Will Hinder an Effective Campaign By Chad Gallagher, Published on December 17, 2013 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.