You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract After Instagram Direct: How Blurring Social-Media Boundaries Will Affect Marketers In a Bid for Bucks, the Major Social Networks Are Losing Creative Potential By Tim Dunn, Published on December 18, 2013 5 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.