x
Advertisement
Scroll to Continue

You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

Users Have Brains, Not Just Eyes. Let's Measure Cognition.

We Need a Metric to Gauge Whether a Consumer Understands the Ad He Sees

By Ari Jacoby, Published on December 19, 2013 0

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.